With the rise of AI, SEO sees continued, dramatic changes; BSM offers a free webinar to keep your head above water

Phil Nugent -

Boulder SEO Marketing would like a word with you. And if you’re one of the many SEO's who are having a tough time keeping up with how AI has been changing search engine optimization, you may want to give BSM a listen.

In fact, you may want to give them a full hour, which is the length of the free webinar BSM is running on Thursday, January 30th.

BSM Founder and president Chris Raulf promises that the presentation will be a fast-moving introduction to how AI is continues to transform SEO and digital marketing, with a focus on the following topics:

  • Current SEO Trends – how SEO has evolved in recent years and what that means for small businesses aiming to compete online. 
  • Practical strategies for leveraging AI in SEO – by focusing on actionable tips that go beyond the usual hype.
  • An inside look at prompt engineering – how to craft prompts that get the best results from AI tools.
  • An overview of BSM's "Micro-SEO" methodology, designed to achieve significant ranking improvements by focusing on high-impact, targeted optimizations. Attendees will learn how targeted, AI-powered optimization can outpace traditional SEO approaches in delivering traffic and conversions.
  • A sneak peek of BSM’s AI-driven Copilot, demonstrating how this internal tool streamlines the firm’s research and content-planning process. (Raulf notes that there’s no connection between BSM’s Copilot and Microsoft Copilot.)

According to Raulf, "The upcoming webinar will provide a powerful overview of how AI is changing the SEO landscape. Attendees will gain actionable strategies they can implement immediately, along with a behind-the-scenes look at how tools like BSM Copilot are streamlining the process for even faster results. It is a game-changer for anyone looking to stay ahead of the curve in 2025 and beyond."

Describing BSM Copilot, Raulf notes that while it does involve prompt engineering, it goes far beyond simply generating content. Raulf suggests thinking of it as an AI-powered research and strategic planning tool designed specifically for the firm's Micro-SEO Strategies℠ methodology.

What makes BSM Copilot newsworthy is its ability to rapidly analyze SERPs, identify "low-hanging fruit" opportunities, and understand what types of content Google is currently rewarding. It also extracts insights from Google's AI Overviews, giving the firm a unique perspective on search intent.

BSM Copilot then uses this information to generate detailed, data-driven content outlines for the firm's writers to craft into human-written content. Raulf explains, "It's not a content generator; it's a research and strategy accelerator that helps us find less competitive keywords, and it's designed to enhance, not replace, human expertise." While Copilot is currently just an internal tool, the firm is exploring releasing it as a standalone, SaaS subscription model.

Boulder SEO Marketing has been helping businesses improve their online visibility since 2009 and has grown to a team of 20 professionals who work with a wide range of clients, from local businesses to global, Fortune 500 companies. A frequent speaker at international conferences, Raulf is speaking next month at the ELIA Together 2025 conference in Barcelona about achieving success in SEO using AI-driven localization campaigns.

Raulf is presenting the webinar with BSM COO Daniel Burns. Interested business owners and marketers can register for the free event here.